Internet marketers hear this a lot of time from online marketing guru.  The Money is on the List.

When I started a couple of years ago, I could not understand what this means.  It took a while to sink in.  However, what I found out is that it’s not much as the numbers that you have on your list, but the customers on your list.  If you have a list of 100,000 but you only have 1 buyer, did it prove that the money is on the list?  Exactly my point.

People working their online marketing should understand that the ‘list’ that most guru tells you is nothing but what traditional salespeople call their ‘prospect’ list.  Nothing happens until you make those people on the list become your customer. Continue reading →